Big Dreams Little Complaints

When I moved back to Truckee after a decade-long gypsy stint across the country (living in Oregon, New York City, New Jersey, Pennsylvania, Kentucky and Colorado), I never imagined that Reno would become one of my primary stomping grounds. If someone were to have told me that I would be working in Reno and conducting the majority of my happy hours and social activities in the Biggest Little City, I would have politely smiled and shaken my head.   But what I‰Ûªve found in this town ‰ÛÒ the culture, the people, the entertainment, the shopping, the dining and best of all, the grit ‰ÛÒ has overwhelmed me with a huge commitment to see Reno get the reputation-love it so deserves. I can‰Ûªt imagine living anywhere else. There are an abundance of interesting facets to the Reno community; it astounds me that the perception (among some) is rooted in Reno 911. I‰Ûªve been fortunate enough to have seen a good part of the world and live in a wide variety of places across the country. Nowhere will ever be home to me more than here.   Having worked in the advertising, sponsorship and marketing industry for the duration of my career, my biggest concern in moving back to this region was job opportunity. Could a Reno agency really compete with the talent I‰Ûªve worked with in big-name, big-brand locations? I bit the bullet because this is where my heart is and with big risk came big reward. I have truly never been happier. I love my job, I love my team, I love my clients. I have never worked harder in my life, but I have never felt more fulfilled than here in Reno. The caliber of talent we have in this city rivals any place I have ever lived, I find myself in a constant state of learning, awe and surprise, which is exactly where I want to be.   The city is saturated with restaurants I never want to leave, a range of stores that offer everything from burning-man attire to evening gowns, paper and trinket boutiques that fill my house with totally necessary and beautiful items, and a thriving arts scene that feels very accessible to all ages. From exhibits and events at the Nevada Museum of Art to concerts by the incredibly talented Reno Chamber Orchestra, Reno has a culture that is unsurpassed. Recreation opportunities are endless ‰ÛÒ I have gone from black tie to black diamond in the same weekend. My 2 å_ year old daughter spent her entire summer on the beaches of North Lake Tahoe; my husband finds great passion in the ability to fish, hot-spring and camp all in the same weekend and within a short distance of our front door.   The most satisfying phrase one could impart is: ‰ÛÏthere is no better place than here; no better time than now.‰Û For the first time in my life, I am completely ready to root down and establish home, community and longevity. That place is Reno. The biggest little gem of them all.

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