Unannounced, he popped over one afternoon to say “Hi” to his folks (us). We noticed he was wearing a new cap and, like so many of his generation, failed to remove it when entering the house. It’s always annoyed us a bit that young men do fail to remove their headgear when appropriate, but we kept our lips zipped and admired his cap which was emblazoned with 2 words: RENO eNVy. We thought “how nice” – something local and then proceeded to not give it another nod. We had a delightful visit as we always do with Scott. Then he was on his way.
Three months passed and I (Mom) suddenly and belatedly had an AHA! Moment! The light dawned: I was thunderstruck by the realization that Scott had created what was to become a logo (brand) which was subtle we failed to “get it”. And he kept us in the dark long enough for us to wake up and “get it” …which made it all the more fun! In retrospect, it was great that Scott kept his lips zipped and did not reveal the cleverness of his concept…RENO ENVY or (RENO eNVy) because it’s such an AHA! Moment for anyone when the light dawns on discovery.
We love wearing the brand and broadcasting it to whomever we meet…we love seeing it in Reno and seeing it far afield from Reno…the brand gets the word Reno out there and the brand is a great play on the word envy: the initials eNVy (in case you had not made the discovery!) It’s all about home- “Home Means Nevada”- in this wonderful place called Reno, NV which we LOVE!
By Donna Jean & Jim Dunseath (Nutheads- anagrammatically playing with words)